THE BIG LIST
There are tons of programs out there that will teach you the mechanics of doing social media (click here, click there) - and of course we cover that too.
Plus we go BEYOND the standard how-to and use our decades of expertise in high-level marketing strategies to teach you the rest that you need to know ... things like:
- How to turn social media marketing into a business (if that's your goal)
- How to build customer following - for free
- Some of the things you should NOT be doing if you want to project and maintain a professional image on social media
- Why a one-size-fits-all marketing strategy may not be right for your business (and most likely IS not right)
- How to find balance in engaging customers and prospects on social media while balancing a million other things as a solo entrepreneur
- Best times to post on all of the platforms based upon tons of research
- How to decide what strategy to focus on next
- The importance of being authentic
- The pros and cons of ads and what to expect from paid ads
- How often you should post to social media
- Why storytelling is important and how you can use it in your social media marketing
- How to strategize to get engagement on social media
- Best time-efficient techniques to post and gain visibility
- Using/choosing the social media platforms that match your customer demographics
- How the various platforms can complement one another
- Reviewing how your reach is working
- Knowing more how social media works as far as business goes
- What type of content to share
- The difference between content that is simply inspirational and content that actually moves people to do something